Renewal and Value Proof
- Sponsor goes quiet 60 days before renewal.
- Champion loves the product but cannot prove value.
- Admin usage is high while manager adoption is weak.
- QBR deck has charts but no executive recommendation.
- Escalation is valid but the draft update minimizes impact.
- Expansion interest arrives before success is proven.
- Sales wants pipeline from a fragile customer relationship.
- Customer asks for ROI the team never baselined.
- New executive sponsor questions the original purchase.
- Implementation succeeded on time but no one changed behavior.
- Support tickets drop while severity rises.
- A champion leaves and the replacement is skeptical.
- Procurement appears before value proof is ready.
- CFO asks for a one-page impact summary.
- The customer requests a discount because adoption is uneven.